From TikTok to Instagram Reels, video is everywhere – and it’s not going away any time soon. With its ability to capture attention, build trust and elevate your search rankings, video marketing offers unique advantages that can enhance the reach and impact of your small business.
With such a thriving business community in North East Lincolnshire, it’s more important than ever to stand out. So how does video help you do that?
Grabbing your attention – and keeping it
Let’s face it: people’s attention spans are shorter than ever, so text just won’t do. Video has the ability to draw people in with a combination of great visuals, sound, an emotive soundtrack and great storytelling.
Short, attention-grabbing videos work well on social media platforms, maximising engagement with striking visuals, concise messaging and a clear call to action. But even longer-form content for your website can keep people hooked: think of it as a short film about your business.
Seeing is believing
People buy people – or so the saying goes – so nothing beats seeing real people talking about your business and showing your services in action. Perhaps your business has a fascinating or emotional story that could resonate with potential customers, or maybe you have lots of grateful customers who can give authentic testimonials about your services.
Videos featuring you, your team, or happy customers can make your brand feel more human and trustworthy, and showing people how your services work can increase their confidence in you.
Elevate your brand – and your search rankings
Google loves video. Having well-crafted videos on your website not only elevates your brand, but also elevates you in search rankings. Videos improve your SEO by increasing the amount of time visitors spend on your site, reducing bounce rates and giving you extra opportunities for keyword optimisation.
Go viral
It’s no secret as to why platforms like TikTok and YouTube are so popular: people love video. Social media algorithms prioritise video content, which can increase your organic reach and engagement. Videos get more shares, comments and likes than any other types of content.
Longer videos can be edited into short form content perfect for your socials. Regular video posting keeps your audience engaged for longer.
Boosting conversion rates
Video is a great way to convert those customers who are on the fence. A compelling video can be used on your website’s landing pages, product pages, emails and social media to drive people to the right places.
A clear call to action such as “Sign Up Now” or “Learn More” makes it easy for the customer to continue their journey with your service.
Video is powerful for small businesses…
…and incorporating it into your marketing strategy can offer an exciting and innovative way to boost your sales and increase your reach.
Here at Rise Film, we work with customers in North East Lincolnshire to craft compelling and cinematic video content. Chat to us and find out how we can help spread the word about your amazing small business.
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