2025 Group Grimsby Commercial • Viral Success & National Coverage

When we sat down to brainstorm ideas with 2025 Group Ambassador Jose Stewart, it was clear what we were trying to achieve: a film about Grimsby that would inspire pride, hope, positivity and help to shift the town's negative image. But more than that, we wanted to make something that could go viral, spreading the spirit of positivity far beyond the town’s borders.

From the outset, it was clear this project would require a collaborative effort from some of the most passionate voices in our community. We enlisted the help of local leaders, celebrities, and organisations – all eager to share their stories and “Be Part of the Positive.”

Viral Success and BBC Recognition

Fast-forward to November 19th, when we premiered the film at Grimsby Town Hall to a packed audience of over 120 people. We were thrilled with the response we got... but the real magic happened when we shared it online.

Within days, the video took off, amassing over 50,000 views across social media platforms. The response was incredible – people all over Lincolnshire and beyond were watching, sharing, and commenting.

The film was then featured on BBC Look North, before being picked up by BBC Breakfast, bringing Grimsby's underdog story to a national audience.

A Community Effort to Remember

The success of this film belongs to everyone who contributed their time, energy, and stories. A heartfelt thank-you to all the incredible individuals who appeared in the film, including:

• Ella Edgar

• Tommy Turgoose

• Jose Stewart

• Keely Donovan

• Lucy Ottewell-Key (Horizon Youth Zone)

• Richard Askam (Projekt Renewable GY)

• Sam Delaney (Creative Start)

• Andy Cox (The Trin)

• Evie Henderson

• Katie Hopper

• Lisa February & Matty Gray (lowercase theatre)

• Lloyd Griffith

• Jason Stockwood

• Grimsby Town Women's Team

• James Elliott

• Michelle Cook

• Nic Till (Riverhead Coffee)

• Mark Webb (E-Factor)

• Parkway Cinema

• …and many more who shared their passion for this project.

  
  

Looking Ahead: Be Part of the Positive!

This film is more than a snapshot of Grimsby’s progress—it’s an open invitation. Regeneration is about more than bricks and mortar; it’s about people coming together to create a brighter future. We hope this film inspires others to join the movement and Be Part of the Positive.

About Rise Film

At Rise Film, we specialise in creating high-quality advertisements for TV and premium social media campaigns. We love helping communities and brands tell their stories in ways that resonate.

Ready to bring your vision to life? Visit us at www.risewithus.film